A checklist for web designers

Design plays a profound role in shaping perception, selling the intangible aspects of value and building emotional appeal for a product or service.

On the web it provides a whole approach to doing business and serving customers by considering both aesthetics and functionality. The challenge is not only about how it looks but also how it behaves.

Here are the 6 core principles that inform the online design process:

1: Visual Design. What is the Look and Feel?

Creating a visually satisfying experience takes planning:
  • Collect information and listen
  • Research the competition
  • Analyze and explore possibilities.
2: Content Design. What is the message?
  • Identify, organize and support information access
  • Consider content formats such as text, images, graphics, audio/video, interactive forms
3: User Experience. Can customers find what they're looking for?

Present information so it's easy to find and understand. Look to your customers. Customers want to experience that they're getting a new way to live, to enhance their quality of life.

4: Merchandising. How attractive are the offerings?

Are promotions and features reaching your audience?

5: Branding. What is the impression I want to give of my business?

Set the tone and manner that identifies your business, communicate your core values and distinguishes your product. Branding is an effective business tool and a determining factor in what customers choose to spend their money on.

6: Production. Are we building for the future and with the most appropriate materials? Consider all communication vehicles to reach your customers – online, video, print, point of purchase.
  • Build & Test. Check functionality such as links and content for quality over and over again.
  • Evaluate & Improve. Keep notes on what's working and what customers and colleagues are asking for. Keep in mind, it's never about what you like. It's always what the customer wants.