Company History


imedia solutions inc. was incorporated 1996


imedia solutions inc. are internet pioneers providing video, interactive and digital production services to select corporate, not–for–profit organizations and entrepreneurs in Toronto.

In the first decade, imedia.ca developed a reputation as a pioneer in the use of new, emerging digital technologies making information access and usability a priority.

Along with raising awareness on the power of digital media to transform business communication, we set out to explore innovative solutions for distributing information and interacting with customers. 

Through effective business analysis, strategic planning, applied design principles and cross-media production practices, our goal is to empower your organization with successful initiatives that result in actively engaged customers. 

The Digital Agency was founded by Raymond Gubala, current Faculty Schools of Media, Art & Design, Durham College, Peter N. Robertson, Experiential Learning, TDSB., Toni Robertson, Creative Director. 


Clients and Projects



Protagenic Therapeutics Inc. is a biotechnology company focusing on the discovery and development of novel, naturally occurring human brain hormones for the treatment of anxiety and depression based mood disorders.



HALL TRAIN STUDIOS is a leader in the design and creation of complete exhibit environments, including animatronics, life-like figures, skeleton mounts, dioramas, murals, rockwork, animation, live-action film/video and environmental soundtracks. Under the direction of curators, paleontologists and exhibit directors, HALL TRAIN STUDIOS creates a broad range of solutions and options for the challenges faced by science centres and natural history museums.



Red Leaf Student Programs Inc.

“At imedia.ca they just get it. Whether it’s a simple flyer or a series of videos on the website, the work is done promptly and effectively.”
Cam Harvey,
Marketing Manager,
Red Leaf Student Programs Inc.



Parenting Network Canada offer parents and caregivers the life skills needed to raise caring, confident, responsible children through classes, teleseminars and a continued learning audio series. Project: Website, online catalogue & audio learning series design.

“ Thank you for helping us develop our Web presence, Audio Learning Series and showing us how we can reach more parents & sell our courses online. ”

Beverley Cathcart-Ross,
Co-founder, Parenting Network Canada.






OnTracks Beats & Facts: an interactive magazine format to expose, promote and celebrate
new artists by presenting a bold, new canvas for the exploration of emerging
urban and alternative music.
It championed an online environment for sponsors and partners to gather
research on new products — with a focus on enhancing future marketing
opportunities.

"One year in the making, OnTracks offered a monthly sampling of hot artists
on the new music scene and allowed visitors to listen, sample, buy, and
learn more.
The imedia.ca advantage was their ability
to develop a creative solution that fit our marketing objectives, understanding
our need to excite both viewers and sponsors and capture audience information
to enhance one-to-one marketing opportunities in the future.
They were able to develop an integrated streaming solution that advanced
the level of multimedia content for our customers.
We were thousands of miles away in California, but communicating was
almost intuitive. The imedia.ca team was committed and reliable and consistently
over-delivered.


Charles Scott. DIRECTOR, MUSIC PROPERTIES, OnRadio Inc.





TD Waterhouse Information Technology Group:

To develop an intranet that's easy to use and make information readily available, imedia.ca included the involvement of all 17 business units in the prototype design to ensure that the key objectives of a consistent, professional look and improved access to information were met.
A styleguide defining the visual principals and site architecture addressed future site goals such as the evolution from document store to publishing and collaboration centre.



eyeReturn.com: an environment enabling website owners and campaign sponsors to create and manage dynamic, interactive media campaigns.

As a new entry into this market, eyeReturn engaged imedia.ca to create a consistent brand including Company identity & collateral, Sales kit, User interface and Brand manual.



Ultrasoft.com Put Ultrasoft® Money on your mobile device and keep your Microsoft® Money information up-to-date while you're away from your computer.



Clinical Practice Guidelines for the management of Diabetes in Canada:

An interactive CD-ROM brought ground-breaking diabetes research into the offices of practicing physicians.
It presented guidelines for diagnosing and treating the disease, along with interactive case studies allowing doctors to test their new knowledge using realistic patient scenarios.

Produced by imedia.ca for The Medicine Group, the Canadian Diabetes Association and Bayer Canada.

Cooperators Insurance Online Learning Tool.

This staff-wide, self-study interactive tutorial to introduces a new operating system for the Co-operators Insurance and Financial Services, featuring an animated character to aid with basic principles, step-by-step walk-throughs of procedures was designed and produced by imedia.ca.

"... There was a definite show of initiative to 'get things done'. At no time during the project did I have to ask for information or a status report."
Jane Nasso
TRAINING SPECIALIST, INFORMATION SYSTEMS
The Co-operators




The Ontario Hydro Electrical Grounding and Bonding Interactive learning CDRom produced for Regan Productions Inc. as a prototype, is a flexible, just-in-time learning method that allows individual trainees to review essential concepts and procedures at their own pace.




The Sprint Challenge: Trade Show & Mall Kiosks. When Sprint Canada entered the long distance market, they needed a tool that would build up their customer base. Data was encrypted and collated in a central database for pattern analysis. Developed in 1995 for Regan Productions Inc. by Raymond Gubala, the custom application was deployed in both French and English in malls across the country.
Offering 50% savings, the associate lead session collected the world-wide calling patterns of each person and compared it with the cost of the local phone company long distance rates. One of every two persons who tried it became a Sprint customer.



TestnGauge: Competency training and testing software.
A powerful online suite that allows you to train, test and tabulate the results of your test.




UDMA: Universal Database of Media Assets.

Raymond Gubala, imedia.ca's Vice-President of Technology Services [1996-2000], led the challenge of synchronizing the production of print, digital and online versions of 7000 SKU numbers in the management of Office Supply Catalogs for Grand & Toy with seven regional distribution centres, 19 sales offices, 70 Canadian retail locations and 30 U.S. distribution centres including Weekly flyers, store specials, telephone & fax orders, personal account managers, setting the groundwork for online ordering.



Investment Funds Institute of Canada Conference Video Presentation.


Enrique Iglesias: Bailamos.

imedia.ca produced a promotion site that debuted in both English and Spanish for North and Latin American
audiences, functioning as a media press kit to
coincide with the premiere of the movie Wild Wild West, starring
Will Smith and Enrique's CD, Bailamos, the title track featured in the movie soundtrack.